Build Your Own
Hongdae Chicken
A complete franchise system designed for growth, scalability, and operational excellence.
Engineered for
Success
POS System
Proprietary Hongdae Chicken POS built for speed and real-time remote monitoring.
SOP System
Digital Standard Operating Procedures ensuring consistent quality across all branches.
Rewards System
Built-in loyalty and vouchers system to drive high customer retention.
Branding & Marketing
Premium brand assets and local store marketing playbooks for rapid growth.
Franchise Packages
Flexible setup options for every location
PACKAGE 1 — STARTER STORE
₱500,000 Investment
Best for: Small dine-in, Take-out & delivery focused branches, First-time food business operators. Min 40sqm, kitchen 20sqm.
PACKAGE 2 — GROWTH & COMMISSARY
₱700,000 Investment
Best for: High-volume branches, Multi-branch preparation, Centralized marination setup, Advanced operations.
What's
Included?
A complete turnkey solution. No hidden fees. No guesswork. Just growth.
Simplified Operations
Standardized Workflow
Every task is optimized and documented in our interactive SOP system.
System Driven
We rely on software and proven processes, not individual expertise.
Easy Replication
Designed for multi-unit operators to scale from 1 to 10+ branches easily.
Training &
Support
We don't leave you behind.
Kitchen Mastery
Frying system training and sauce application standards.
Operations Manual
Complete access to Hongdae Chicken SOP and frying standards.
POS & Analytics
Learn to manage sales, inventory, and rewards in real-time.
Opening Support
On-site assistance during your first critical opening week.
Investment Overview
Structured for efficient setup and scalable growth
Store Setup
Design, renovation guidance, and onsite project management.
Equipment
High-performance kitchen, fryers, refrigeration, and tech stack.
Initial Inventory
Stocks, specialty glazes, and proprietary packaging for launch.
Branding
Complete visual kit, signage, and social media launch campaign.
Total Investment Inquiry
Exact numbers depend on location size and setup complexity. Request our complete info kit for detailed projections.
Simple & Fair
Support System
“Our goal is to keep fees affordable while continuously helping franchisees grow sustainably.”
Purpose:
- Continuous operational support
- Franchise coaching
- SOP improvements
- Product Development
- Research and Development
- System upgrades
- Brand development
- Ongoing business support
Purpose:
- Nationwide marketing campaigns
- Social media advertising
- Brand awareness expansion
- Promotional campaigns
- Content creation
- Regional and national advertising support
The Hongdae Advantage
“Lower support fees compared to traditional large franchise systems.”
Business
Potential
Monthly Sales
Potential sales from ₱200k worth of initial ingredients.
Retention Rate
Our 'Great Sauce' philosophy ensures customers keep coming back.
Expansion Velocity
A system built for multi-branch operation.
Structured for Multi-Unit Ownership
"Hongdae isn't just about selling chicken. It's about owning a piece of a high-performance system that works even when you're not there."
Territory Expansion
Cabanatuan City
Active Centers
San Jose City
Active Centers
Muñoz
Active Centers
Claim Your Territory
We maintain strategic distance between branches to ensure maximum profit for each partner. Territories are awarded on a first-come, first-qualified basis.
Check AvailabilityFive Steps to Launch
Our streamlined path to your Grand Opening
Apply
Submit your basic inquiry online.
Screening
We review your profile and location.
Discussion
Detailed business presentation.
Approval
Final agreement and store setup.
Launch
Grand Opening and daily operations.
Who is a
Hongdae Partner?
"We are looking for operators who want to change the F&B landscape in their city using our world-class technology and brand."
Start Your Hongdae
Chicken Today
Serious applicants only. Applications are reviewed within 48 hours.